How We Market Your Property


Marketing Your Home – Our Accelerated Strategies

The team at Jones Ballard recognise that premium property prices can only be achieved through intensive, advanced marketing strategies. Through years of real estate marketing experience, we have developed a proven marketing system designed to cast a wide net, and attract every potential purchaser to your property.

Our Accelerated Marketing Strategy will ensure maximum market exposure of you valuable asset, increasing the prospect of buyer competition, and ensuring that the highest possible sale price is achieved.

For Sale Signs

Our prominent and easily recognisable signs have been specifically designed to provide a "top end" market presence to your property.  With a choice of standard Jones Ballard “For Sale” boards and colour photo display boards, your home is certain to stand out in a competitive market.

Additionally, our consultants use custom designed directional signs exclusively for "home open" inspections.

Database Marketing

Our administration division keeps a comprehensive database of qualified buyers who are ready, willing and able to proceed with the purchase of a property as soon as they find the right home.

Buyers that match your home's price bracket will be contacted by phone call, SMS or email with details of you property. Such buyers are generally highly motivated to purchase and will make prompt decisions.

We also send a weekly "Market Update" email with all of our new listings for the week to our entire buyer database, ensuring that your home is given the best possible exposure to our list of qualified buyers.

Print Media Advertising

Our marketing programs employ a "multi-pronged" media strategy to provide the widest possible coverage of your property. Our carefully drafted newspaper advertising is a proven "high response" marketing item, and is presented through two statewide newspapers as well as local area publications.

Community Newspapers (Southern Gazette, Melville Times, Canning Times, etc.)

These popular publications are distributed directly to households and through various local outlets, and are a fantastic way for your property to reach the local market. Our research shows that a high percentage of local residents purchase their next home or investment property within the same area. Our fortnightly full-page display advertisement ensures that the details of your property - complete with colour photo – are presented to all local residents. Alternatively, we are able to place quarter and half page display ads on your behalf, specifically for your home.

West Australian Newspaper

Your home will be prominently displayed in the Real Estate section of Saturday's "West", under your individual suburb heading and below our easily recognised corporate crest.

Sunday Times

Although most of our marketing focus is aimed at Saturday promotion, we often recommend that new home listings be advertised and opened on both days of the first weekend on the market when the property is at its most attractive to the competing buyers. On these occasions, your home will be advertised in the Real Estate section of the Sunday Times newspaper, keeping a consistent format with our West Australian classified advertising.

On Line and Electronic Marketing

With the internet fast becoming the main source of property enquiry and research by potential buyers, it is imperative that your home has a strong internet presence. Our selection of five major property websites ensures that your home will receive the best possible coverage. Additional options such as virtual tours & floor plans are also useful tools in attracting the right buyer to your home.

  • www.jonesballard.com.au - Upon appointing Jones Ballard as your agent, your home will immediately be placed onto our company website, with a description and additional photos of the property. Our website is prominently marketed through our media advertising and signage, and has proven particularly popular with country and interstate buyers wanting to see some photos of the property before making the trip to Perth to view the home. The site also proves an ideal tool for qualifying genuine buyers, and incorporates the use of "Virtual Tours" of our properties for sale.
     
  • www.reiwa.com.au - Western Australia's most popular real estate portal, reiwa.com.au makes your properties details easily accessible on the web. Additional features of the site make it easy for prospective buyers to gather information regarding the area in which you home is situated, again assisting qualifying of buyers with specific needs such a proximity to schools, etc.
     
  • www.realestate.com.au - Australia's largest real estate site, and particularly popular with overseas and interstate buyers who are considering the move west. An easy to navigate website, offering an array of additional information and features.
     
  • www.realestateview.com.au  - West Australian operated sites showcasing local homes and another source of internet enquiry from the market.
     
  • E-brochures - A great way to electronically reach email inboxes all over the world for buyers that have registered their property requirements, price range and locality preferences through www.realestate.com.au. This is a highly targeted approach and a modern spin on the "letter box drop".
     
  • Weekly Market Update email - Distributed weekly to the Jones Ballard buyers list and newsletter list, providing details of new listings and home open times for the coming weekend. A great way to get your homes details to every person on our extensive database of potential buyers.

Home Open Inspections

One of the most effective promotional tools in real estate sales, the "Home Open" inspection provides a no-pressure environment for prospective buyers to view you property. The secret to effective property sales is to allow a home seeker to feel comfortable in the environment of the home. The more comfortable they feel, the more likely they are to fall in love with the home, and make an offer that you can't refuse!

Experience also tells us that visitors to "Home Opens" are likely to provide honest, direct feedback to the agent, which is a critical factor in providing our clients with the best possible advice regarding presentation and pricing of the property.

Our sales team is highly trained in the effective management of "Home Open" inspections and we ensure that all visitors’ details are collected to ensure a secure inspection.

While we recognise that "Home Opens" do not appeal to every home seller, we recommend that serious consideration should be given to their placement in your marketing program.

High Profile Office

Prominently located on the corner of Labouchere Road and Preston Street, Como our offices are impossible to miss! Our placement in this premium location, along with the fact that we are by far the largest real estate company in Como ensure that we come into contact with virtually every potential purchaser looking for a home in the local area, maximising the chances of just the right buyer being found for your home.

Professionally Designed Colour Brochures

We produce colour display brochures for your property, providing details of the home, photographs of main features, and contact details of the Sales Consultant. These flyers are sent to prospective buyers from our database, and are distributed through our office and "Home Open" inspections. Depending on your marketing budget, you are able to select from digital print brochures as standard, or gloss print brochures for those looking for something a little more upmarket in your campaign.

Just Listed Letter Drops

A5 size versions of your sale brochure marked as Just Listed and distributed to homes in the surrounding streets of your neighbourhood. These cards are particularly effective in attracting buyers who have friends or relatives "keeping an eye out" in the area for them. It is amazing how strong an advocate for the area the neighbours can often be.

High Touch Communication with Clients

We consider agent/client communication as a critical factor in all successful property transactions. Our team will keep you fully informed of progress on the sale of your property throughout the entire marketing process. We will make contact following every buyer inspection, and provide honest and reliable feedback regarding comments from potential purchasers in relation to your property.

Sales Team Group Inspection

As a close team of sales professionals, we consider it vital that each member of the team is familiar with each consultant's properties for sale with our firm. Every second Wednesday morning we carry out a group inspection of our most recently listed properties to ensure that any potential buyers from our own private contact lists can be matched with your property. This also provides the opportunity for a "second opinion" and is helpful for providing additional feedback to clients.

Additional Marketing Options

In addition to our Accelerated Marketing Strategy, we are able to provide additional options in creating a customised marketing program for your property should it be required.

We are able to provide you with services such as professional photography, virtual tours, floor plan drafting services and other marketing options. Your consultant will be able to arrange a program design and costing at your request.

If you’re looking to sell a property, get the edge with our marketing experts. Call Jones Ballard on 08 9474 1533 or complete an online enquiry form.

You can always pay us a visit too, we are located at 175 Labourchere Road, Como.